The biggest talent search show in the African continent has walked away with the Best Pan African Initiative Award at the flamboyant AfricaCom Awards. The event, which went down in Cape Town, South Africa, recognizes outstanding performances in the African telecommunications industry.
The 2015 African edition of TRACE Music Star, which featured Akon as their mentor, had a statistc record number of 2.6 million-audition phone calls from Airtel subscribers. TRACE Music star is by far the biggest mass talent casting show to ever take place in Africa.
The winner of the 2015 edition, Mayunga Nalimi from Tanzania, has been topping the Tanzanian charts for the past few weeks with his latest song “Nice Couple” recorded by Universal Music, and is currently in Los Angeles to record a brand new hit and music video with music icon Akon.
The show will return to Africa for the 2016 season in partnership with Airtel.
Developed in Africa, The TRACE Music Star format is also adopted in other countries and will be launched in France, the Caribbean and territories within the Indian Ocean.
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