John Mtutho was recently reinstated as the chairman of NACADA.
As he assumes office, Mututho’s first target is Tusker Project Fame Season 6[TPF6] which is currently ongoing and airs on Citizen TV. TPF6 which is a EABL brand and which the country’s second largest tax payer uses this reality show program to advertise it’s Tusker brand.Now it is a target for Mututho who says it contradicts the Alcoholic act of 2010 which states “No person shall promote an alcoholic drink or an alcohol-related brand element except in accordance with the provisions of this Act” prohibiting direct advertising of any alcoholic drinks.
TPF is using the platform to advertise their brand and the entire programme as the name suggests is fully branded.
I think this a battle that Mtutho will have to fight. Remember TPF is the most watched reality show and currently has the highest viewers in Eastern Africa.
It is also a platform that transforms talent.