A global memory cards manufacturer has announced plans to set up an assembly line in Kenya to tap.
A global memory cards manufacturer has announced plans to set up an assembly line in Kenya to tap into the East African market.
SanDisk,
which is based in the US, says it will be using Mitsumi, Despec and
Techmart in Kenya to start selling its products as it plans to set base
in the region. It will also work with the same companies in Tanzania,
Uganda and Burundi.
Speaking to the media yesterday,
SanDisk marketing director Middle East and East Africa Mr Bradley
Bennett said there is an immense potential for digital business in the
region.
“We are focusing to gain Sh87.5 billion revenue
from the Middle East and Africa alone as it offers about 200 million
available units for digital growth,” said Mr Bennett. “Our first
presence is in Kenya and we are spreading our wings to Tanzania, Uganda
and Burundi to tap into the market.”
SanDisk has 315 US patents alongside 160 other foreign patents and an annual revenue of close to Sh500 million.
The
firm’s entry will make competition tighter among memory card
manufacturers such as Samsung, Sony, Kingstone, Access Kenya, Dimension
Data and SAP.